The primary aim of the study was to evaluate the perceptions, understanding, expectations and motivations of European and Russian consumers towards navigation and location-based services. The key objectives of the study were to analyse consumers' awareness of, and level of satisfaction with different types of navigation systems (e.g. PND, mobile phones), the different features available (e.g. navigation, 3D imagery, voice guidance, touch screen), location-based services (e.g. car and pedestrian navigation, traffic information, social networking) and other telematics features. |